The emergence of social media and technology in our lives is transforming every aspect of our lives, from making a call to or buying a car. We are always dependent on technology and smart devices to assist us in organising and track all the details in our everyday lives. Paper is gradually disappearing from the scene as a issue as we are able to store most of our documents in cloud. The same is true for businesses , and their procedures are evolving to keep up with. However, there is some value about the human touch. So how exactly do you define Customer Engagement in the new world of virtual as opposed to. the bricks and mortar?
Whatever technology your company uses and the platform the platform your customers use it is simply defined as the customer and brand interactions through different channels of communication. Advertising, whether on the internet or in print broadcast, in other form of communication is a major method of engaging customers. In the present, as businesses spend more of their marketing budgets on online and social media-related campaigns advertising is evolving into interactive.
“Sign to receive an offer for a complimentary sample.” “Like the page of us on Facebook and we’ll give you a coupon that will give you 50 percent off.” “Go on Facebook to check out our latest offers.” The technology that is embedded into social media platforms allows companies to monitor consumer behaviour and create marketing strategies based on the type of consumer, resulting in an engaging and authentic experience for the user. The result is a consumer with a higher likelihood come back and engage with the brand they are interested in.
Through utilizing and delineating the customer’s engagement through social media and on the internet, companies can to better monitor and analyze data about customers, such as patterns of shopping general trends and effectiveness of campaigns. This not only creates the opportunity to improve customer service, but it can also improve to increase customer engagement. The age of digital has made it possible for consumers to really engage with companies, brands as well as products and to form communities of consumers who are similar to them.
One trend in customer engagement that is experiencing a resurgence is the loyalty cards. These programs are “clubs” which offer benefits, discounts, and other opportunities to loyal customers of almost all kinds of businesses including coffee shops, restaurants and salons, drugstores, the list goes on. These programs for a long time relied on plastic barcoded cards that had to be shown at point of the purchase. Today, many companies opt for programs that only have customers sign-up with their debit or credit card. All purchases are monitored and no additional coupons or cards are required.
The loyalty programs help to maintain customer engagement, by creating an ongoing dialogue between the brands and customers. Brands can monitor purchasing habits and preferences and build the next reward for customers. Customers are pleased with their loyalty, and even normal purchasing habits, they show their loyalty. Additionally, these customers tend to participate in surveys about marketing as well as social media interactions and other marketing campaigns.
Utilizing loyalty programs is usually an affordable option for businesses to gain new customers and keep existing customers. With simple programs like registering an account with a credit or debit card, they boost the chance that a client will sign up as there’s no extra step to be taken in order to earn benefits. Understanding your customer baseand keeping them happy and rewarding is as easy as a swipe of an account at the points of purchase.